Strategic Management in Design and Construction

Real estate, civil engineering, architecture, and construction together comprise the largest industry in the world. Major social systems such as governments and marketplaces, major natural systems such as land and oceans, and major technology advances like air conditioning, internal combustion engines, silicon chips, and carbon nanotubes all rely on he designed and built environment in order to have a tangible impact. Yet, design and construction are among the most fragmented, most risky, and least profitable of all businesses. Why is this? Can fragmentation and low margins be overcome? How should leaders go about crafting strategy for firms, in the face of many conflicting desires and expectations? This course introduces a number of strategic planning models and encourages students to practice their application. For more information, please go to: