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Bruce Mau, 2012 Class Day Speech

 

Bruce Mau is founder of Bruce Mau Design and the Massive Change Network. As Chief Creative Officer from 1985 to 2010, Mau's clients included Coca-Cola, McDonald's, MTV, Arizona State University, Miami's American Airlines Arena, New Meadowlands Stadium, Frank Gehry, Herman Miller, and Santa Monica's Big Blue Bus. Bruce Mau is recognized as an author and publisher of award-winning books, including the celebrated Zone Books series and S,M,L,XL in collaboration with Rem Koolhaas. Now viral, Mau’s Incomplete Manifesto for Growth guides thousands with his articulation of design strategies and motivations for unleashing creativity. One of his most recent book projects The Third Teacher (Abrams Books, April 2010), which he and the studio co-authored with OWP/P Cannon Architects and VS Furniture, features a collection of 79 ways that design can transform teaching and learning for children to thrive in tomorrow’s world. Inspired by the conviction that the future demands a new breed of designer, Mau founded the Institute without Boundaries -- a groundbreaking studio-based postgraduate program. This became the engine for Massive Change, an ambitious travelling exhibition, publication, and educational program series on the power and possibility of design. In recent years, Mau led ¡GuateAmala!, a project in collaboration with business and cultural leaders of Guatemala, to galvanize action and realize a positive future for their country. Award highlights in Mau’s distinguished career include the Louise Blouin Foundation’s Creative Leadership Award, the AIGA Gold Medal for Communication Design, and being named the Bill and Stephanie Sick Distinguished Professor at the School of the Art Institute of Chicago. Bruce Mau is also the feature of the recently released book GLIMMER: How Design Can Transform Your Life and Maybe Even the World (Penguin Press) by Warren Berger. Through his work, Mau seeks to prove that the power of design is boundless, and has the capacity to bring positive change on a global scale. Working with his team of designers, clients and collaborators throughout the world, Mau continues to pursue life’s big question, “Now that we can do anything, what will we do?”



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