Brown Bag: Roberto Moreno, Cities Within a City

This “city within a city” was designed as an environmentally sustainable expansion, with 67% of total area for residential use. The remaining part was strategically zoned as retail, non-polluting industries, education, health, recreation, and administrative facilities to reduce commute time to work. Ciudad Verde has created over 21,000 new jobs, and will have over 76,000 planted trees, 9km of paved bike paths and extensive pedestrian sidewalks connected by large green parks and boulevards. It is located on the southern edge of Bogota in the municipality of Soacha—currently Bogota’s most populous and fastest growing suburb. The Colombian Government and various media sources have publicly stated that Ciudad Verde’s value-added presence has substantially contributed to Soacha’s transformation into a key economic and social development hub home to emerging working class families.

Roberto Moreno is the Co-Founder & President CEO of Amarilo Holdings, a leading residential, retail, office, and industrial real estate development group engaging in real estate development projects in key urban growth hubs in Colombia and Panama. Mr. Moreno will be speaking about their project in Ciudad Verde, a highly successful large scale residential real estate urban development project launched in 2010 to develop 49,532 low-income housing units in the outskirts of Bogota, Colombia.

Coffee and snacks will be provided

Sponsored by the Joint Center for Housing Studies 

Anyone requiring accessibility accommodations should contact the events office at (617) 496-2414 or events@gsd.harvard.edu.