“I love New York.” “Keep Austin Weird.” “What Happens in Vegas, stays in Vegas.” Why do cities spend millions on “branding” or “rebranding” campaigns? Does it work? At this workshop, we’ll look at the phenomenon of city branding from the perspectives of economic development, tourism, marketing, and urban planning and design.
The workshop begins with a panel featuring Jim Walls, Executive Creative Director of 160over90 and mastermind behind Downtown Crossing Boston’s rebrand (“Boston’s Meeting Place”); Loeb Fellow LZ Nunn of Lowell, Massachusetts (“Alive, Unique, Inspiring”); Loeb Fellow Jim Lasko—creator of the Great Chicago Fire Festival; and GSD Urban Design Professor Alex Krieger–who has completed significant work on Shanghai’s Bund waterfront district with his firm, NBBJ. UPD professor Judith Grant Long will moderate the panel.
Following the panel, audience members are invited to participate in a short branding exercise. We’ll take a look at several American cities and attempt to rebrand them. Panelists will judge the proposals, and prizes will be distributed to the winners.
Clover will be catering lunch starting at 12:15pm.
Anyone requiring accessibility accommodations should contact the Public Programs Office at (617) 496-2414 or [email protected].