Teman Evans received his advanced placement MArch from Harvard University’s Graduate School of Design in 2004. He was nominated for a Fulbright and GSD faculty elected his graduate architecture thesis for a James Templeton Kelly Thesis Prize nomination. Teman also holds a summa cum laude B.S. in architecture with an A.A. in music theory from the University of Florida.
Teman has been immersed in the world of brands for more than a decade. He is the Director of Global Brand Design and Retail Experience Innovation at PepsiCo, where he oversees the design management of the company’s current portfolio of over 120 consumer brands and the creation of its future brands. Teman also guides naming strategy, packaging innovation and the design of hospitality and entertainment environments for PepsiCo’s customers worldwide.
Before joining PepsiCo, Teman was the Vice President and Director of Branding at the award-winning communications and advertising agency, Foote, Cone and Belding (FCB). Teman led the development of comprehensive brand strategy for a broad spectrum of consumer brands, including Nestlé, Acuvue, Amtrak, Vonage…and even a presidential campaign. Teman has also worked in Europe and Asia for Rem Koolhaas’ Office for Metropolitan Architecture, where he created innovation strategies for several global brands, from Prada to the Beijing Olympics.
Teman’s consumer-driven methods are informed by his years of hands-on experience as an entrepreneur in New York City, building a successful product design and brand consulting office with his identical twin brother, Teran Evans. As Co-founder and Chief Creative Officer of DIOSCURI (later, BEGAT), Teman secured and managed a client roster that included major television conglomerates, like the Scripps Networks, as well as Verizon FiOS, American Express, Nordstrom, Starbucks, the Marriott Hotel Group, and several Condé Nast media brands. DIOSCURI’s own products were sold on the shelves of hundreds of department stores in the U.S., Europe, and Asia, and appeared in several media outlets, including Time Magazine, Wallpaper, The New York Times, New York Magazine, multiple MTV series, FOX’s American Idol, Rachael Ray, and several features on the Oprah Winfrey Show.