Teran Evans earned his M. Arch with advanced placement from Harvard University’s Graduate School of Design, where his thesis was nominated for the prestigious James Templeton Kelly Thesis Prize. He holds a cum laude B.S. in architecture from the University of Florida as well as an A.A. degree in classical instrumental performance and theory. He has worked in Europe, Asia, and the US for many prominent design offices, including Rem Koolhaas’ Office for Metropolitan Architecture.
Always interested in shaping the way that consumers engage brands, Teran serves as the Vice President of Design & Experience for Panera Bread. In his role at the $7.5 billion brand, he oversees all consumer touchpoints related to brand voice including messaging, logos/graphic assets, and the packaging design for the company’s $200 million CPG arm, Panera at Home, that offers 90+ SKUs in grocery stores across the US. Prior to his role at Panera Bread, Teran served as the Design Director of Global Brand Experience for PepsiCo, where he worked across the Fortune 50 company’s entire $66 billion portfolio. He was responsible for shaping the Fortune 50 company’s identity via high-profile activations and campaigns for the Super Bowl, the Sundance Film Festival, the MTV Video Music Awards, the French Open, and the Grammy’s, to name a few.
In addition to his executive role at Panera Bread, Teran is also a founding partner of BEGAT (formerly DIOSCURI), a design agency and brand consultancy whose design offerings have been featured on multiple media outlets such as MTV, Fox’s American Idol, and The Oprah Winfrey Show. He has consulted on the development of several luxury retail brands including MCM, Theory, Calvin Klein, Saks Fifth Avenue, and Bloomingdale’s along with developing corporate brand strategy for companies like Verizon FiOS, Samsung, and American Express.
Finally, Teran has appeared on several television networks, including HGTV, Fox’s Good Day New York, and many times on the Rachael Ray Show. In 2012 he was awarded the Innovations in Business Award by Black Enterprise Magazine and Ford Motor Company. His work has been featured in multiple media publications including O The Oprah Magazine, New York Magazine, The New York Times, Black Enterprise, Time Magazine, The New York Daily News, and Inc Magazine, among others.