Teran Evans earned his M. Arch with advanced placement from Harvard University’s Graduate School of Design, where his thesis was nominated for the prestigious James Templeton Kelly Thesis Prize. He holds a cum laude B.S. in architecture from the University of Florida as well as an A.A. degree in classical instrumental performance and theory. He has worked in Europe, Asia, and the US for many prominent design offices, including Rem Koolhaas’ Office for Metropolitan Architecture.
Always interested in the intersection of design and popular culture, Teran serves as the Design Director of Global Brand Experience for PepsiCo. In this role, he works across PepsiCo’s entire $66 billion brand portfolio and is responsible for shaping the Fortune 50 company’s identity via high-profile activations and campaigns for the Super Bowl, the Sundance Film Festival, the MTV Video Music Awards, the French Open, and the Grammy’s, to name a few. He also played a key role in the design and roll-out of Pepsi’s first-ever restaurant venture, Kola House, in NYC. He is currently overseeing the design of additional locations in Shanghai and Berlin.
In addition to his executive role at PepsiCo, Teran is also a founding partner of BEGAT (formerly DIOSCURI), a design agency and brand consultancy whose design offerings have been featured on multiple media outlets such as MTV, Fox’s American Idol, and The Oprah Winfrey Show. He has consulted on the development of several luxury retail brands including MCM, Theory, Calvin Klein, Saks Fifth Avenue, and Bloomingdale’s along with developing corporate brand strategy for companies like Verizon FiOS, Samsung, and American Express.
Finally, Teran has appeared on several television networks, including HGTV, Fox’s Good Day New York, and many times on the Rachael Ray Show. In 2012 he was awarded the Innovations in Business Award by Black Enterprise Magazine and Ford Motor Company. His work has been featured in multiple media publications including O The Oprah Magazine, New York Magazine, The New York Times, Black Enterprise, Time Magazine, The New York Daily News, and Inc Magazine, among others.