Teran Evans earned his M.Arch with advanced placement from Harvard University’s Graduate School of Design, where his thesis was nominated for the prestigious James Templeton Kelly Thesis Prize. He holds a cum laude B.S. in architecture from the University of Florida as well as an A.A. degree in classical instrumental performance and theory. He has worked in Europe, Asia, and the US for many prominent design offices, including Rem Koolhaas’ Office for Metropolitan Architecture.
Always interested in shaping the way that consumers engage brands, Teran serves as the Global Head of Brand Design for Amazon Music. In his role at the Fortune 10 tech brand, he oversees Amazon Music’s artist collaborations and brand partnerships (including marketing campaigns, brand activations, and fashion collaborations) with both Grammy-winning and emerging music artists. Prior to his leadership role with Amazon, Teran served as Vice President of Design & Experience for Panera Bread where he oversaw the company’s $250 million CPG arm, Panera at Home, that offers 90+ SKUs in grocery stores across the US. Teran also served as the Global Design Director of Brand Experience for PepsiCo, where he worked across the Fortune 50 company’s entire $66 billion portfolio. He was responsible for shaping the brand’s identity via high-profile activations and campaigns for the Super Bowl, the Sundance Film Festival, the MTV Video Music Awards, the French Open, and the Grammy’s, to name a few.
In addition to his executive leadership role at Amazon Music, Teran is also a founding partner of BEGAT (formerly DIOSCURI), a design agency and brand consultancy whose design offerings have been featured on multiple media outlets such as MTV, Fox’s American Idol, and The Oprah Winfrey Show. He has consulted on the development of several luxury retail brands including LVMH, MCM, Theory, Calvin Klein, Saks Fifth Avenue, and Bloomingdale’s along with developing corporate brand strategy for companies like Verizon FiOS, Samsung, and American Express.
Finally, Teran has appeared on several television networks, including HGTV, Fox’s Good Day New York, and many times on the Rachael Ray Show. In 2012 he was awarded the Innovations in Business Award by Black Enterprise Magazine and Ford Motor Company. His work has been featured in multiple media publications including O The Oprah Magazine, New York Magazine, The New York Times, Black Enterprise, Time Magazine, The New York Daily News, and Inc Magazine, among others.