Andrew Pressman (MDes ’94) recently published IDEAS—A Secret Weapon for Business: Think and Collaborate Like a Designer (Routledge, 2024). The book sets forth what every executive should know about contributing to collaborative environments, thinking like a designer, and leading teams, suggesting a distinctive framework for collaboration informed by design thinking.
IDEAS demonstrates how elements of design thinking can be cherry-picked, weighted, and combined—depending on the project and its context—to yield a unique solution to each problem. Pressman provides tools for imaginative and critical thinking in order to trigger inspiration and encourage fresh ideas that are highly responsive to stakeholders.
Rich with case studies and practical insights, this concise, ideas-oriented guide will unlock a new route to innovation for executives, managers, administrators, board members, and aspiring leaders in all types of businesses.
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The GSD’s extraordinary alumni community is made up of thought leaders who continually innovate across disciplines. They are regularly recognized around the world by the design industry, news media, and professional peers alike. We encourage our alumni to share their professional successes with our community.