Multi-disciplinary course for students interested in designing products and services that are simple, irresistible, delightful, cool, covetable, viral, and, increasingly these days, much more likely to be successful. Students study real world cases of how organizations (e.g., Apple, Gucci, Swarovski) strategically design for desirability. In weekly design challenges, students use analogical transfer to apply these insights to diverse industries and target markets (e.g., health literacy campaigns, declining technologies, the future of luxury). Weekly critique panels with experts enable students to develop their own design point of view and to finish with a diverse design portfolio.
Permission required for all students.
Jointly Offered Course: SEAS EngSci22.