Great products don’t happen by accident – they’re the result of thoughtful strategy, deep customer insight, and strong execution.  This course provides a comprehensive dive into the craft of product management, equipping students with the frameworks, tools, and mindset needed to turn ideas into successful products.  You’ll learn how to identify real user needs, define and test product hypotheses, prioritize what to build, and lead cross-functional teams from concept to launch.

Throughout the course, you’ll apply product management principles to a variety of real world contexts – including fast-moving startups, high growth scale-ups, established enterprises, and mission-driven social ventures.  You’ll explore how PMs adapt their approach depending on company stage, organizational structure, and market dynamics, developing a flexible skillset that can thrive anywhere.

By the end, you’ll have a solid foundation in both the art and science of product management, and a clear view of how to grow your own PM career.

Topics covered include:

• Product discovery and user research: uncovering real problems and validating opportunities
   
• Product strategy and roadmapping: aligning vision, goals, and execution
   
• Product design and development: collaborating effectively with design and engineering to build successful products
   
• Product metrics and analytics: measuring what matters to drive decisions
   
• Career growth in product management: developing influence, leadership, and impact

Whether you’re an aspiring product manager or looking to apply the skills, this course will help you think like a PM, act like a PM, and build products that make a difference.