Beth Altringer

Dr. Altringer is based at the Harvard John A. Paulson School of Engineering and Applied Sciences and the Graduate School of Design, and also a Faculty Associate of the Berkman Center for Internet and Society. Altringer runs the Desirability Lab and uses design and psychological research to help innovators 1) embed desirability into the product experiences they create, and 2) manage the inherent challenges of interdisciplinary creative work. One stream of her research focuses on what makes some designs more desirable than others in terms of multi-sensory balance, emotional experience and cognitive experience. Another stream focuses on cognitive and interpersonal factors related to the most (and least) successful design and innovation projects. She has worked with hundreds of teams across a range of multinational companies and educational institutions, using both qualitative and quantitative methods to explore these questions.